Ayn Rand Institute Announces $2 Million Fundraising Campaign–the Atlas Shrugged Initiative
July 31, 2009 by Administrator · Leave a Comment
IRVINE, CA, July 24, 2009—The Ayn Rand Institute has announced a $2 million fundraising campaign—the Atlas Shrugged Initiative—in an unprecedented effort to increase readership of Ayn Rand’s best-known novel, Atlas Shrugged.
The impetus behind the Atlas Shrugged Initiative, explains ARI President and Executive Director Yaron Brook, is the fact that “At no time in history has there been greater public interest in Ayn Rand’s Atlas Shrugged. And its message has never been more urgent.
“The torrent of destructive, statist policies emanating from Washington represents both a crisis—and an opportunity. Through the Atlas Shrugged Initiative, we intend to capitalize on the soaring grassroots interest in Ayn Rand and her ideas.”
Adds Dr. Brook, “The Atlas Shrugged Initiative is off to an outstanding start. A very generous benefactor has already offered to match every dollar donated to this Initiative—up to a total of $500,000—and as a result of early and substantial funding, the bookstore promotions that are a key component of the Initiative are already well underway.”
Key elements of the Atlas Shrugged Initiative include significant bookstore promotions of the novel; an expansion of ARI’s web-based efforts to spur readership of Atlas Shrugged; expansion of ARI’s long-running educational programs for high school and college students; and targeted outreach to pro-liberty, pro-capitalist activists around the nation.
Visit the Ayn Rand Institute’s Atlas Shrugged Initiative campaign page to learn more or to support this campaign.
Atlas Shrugged Selling in Record Numbers
July 13, 2009 by Administrator · Leave a Comment
Atlas Shrugged Selling in Record Numbers
Irvine, CA, July 13, 2009–Penguin USA, publisher of the four American editions of Ayn Rand’s Atlas Shrugged, has reported that in the first half of 2009 it shipped well over 300,000 copies of Atlas Shrugged to distributors, bookstores, bookstore chains, online resellers, libraries, businesses and other institutions.
As Dr. Yaron Brook, executive director of the Ayn Rand Institute, noted, “Considering that in the first half of 2008 Penguin shipped about 85,000 copies, the spectacular jump to 300,000 copies in the first half of 2009 represents an increase of almost 250 percent in gross sales of Atlas Shrugged!
Reports from industry sources indicate that more copies of Atlas Shrugged were sold in book stores and by online resellers in the first half of 2009 than in all of 2008, when a new all-time annual record was established with more than 200,000 copies of the novel sold in the United States.
“The spike in sales of Atlas Shrugged more than a half century after its initial publication is truly remarkable,” Dr. Brook pointed out. “Annual sales of Atlas Shrugged have been increasing for decades to a level not seen even in Ayn Rand’s lifetime. Sales of the U.S. paperback editions averaged around 70,000 copies a year in the 1980s, and doubled to about 140,000 copies a year in the current decade. And the pace of sales has been accelerating recently, reaching an all-time high during the novel’s 50th anniversary in 2007, surpassing this mark in 2008, and on course to set another record in 2009.”
Almost 7,000,000 copies of Atlas Shrugged have been sold since it was first published in 1957.
—————-
Read more…
Atlas Shrugged Triples in Sales
May 12, 2009 by Administrator · Leave a Comment
Irvine, CA, May 12, 2009 – Reports from trade sources indicate that consumer purchases of Ayn Rand’s Atlas Shrugged have tripled in the first four months of 2009 compared to the first four months of 2008.
According to Dr. Yaron Brook, executive director of the Ayn Rand Institute, “The tripling in sales of Atlas Shrugged is remarkable, especially considering that in 2008 a new all-time record in annual sales of the novel was established with more than 200,000 copies sold in the United States.”
As Dr. Brook pointed out, “Annual sales of Atlas Shrugged have been increasing for decades to a level not seen in Ayn Rand’s lifetime. Sales of the U.S. paperback editions averaged 74,000 copies a year in the 1980s, 95,000 copies a year in the 1990s and 139,000 copies a year in the current decade. After reaching an all-time high during the novel’s 50th anniversary in 2007, another new high was reached in 2008 and an even higher mark is expected for 2009.”
More than 6,500,000 copies of Atlas Shrugged have been sold to date.
“As America faces a devastating economic crisis fundamentally caused by government policies, it is a hopeful sign for the future that increasing numbers of concerned Americans are turning to Atlas Shrugged and discovering Ayn Rand’s original morality of rational egoism and her uncompromising defense of laissez faire capitalism.”
